JBL

The campaign centered around the concept “Sound that fits you,” promoting JBL’s new wireless earphones, alongside an activation to introduce Virgil van Dijk as the brand’s new ambassador. I contributed to the content and social media strategy from the concept stage, including storyboarding, scripting, and preparing client presentations, as well as creating pre-production materials for wardrobe, set, and photography style for the footballers. Collaborating with the director, I helped develop the director's treatment and directed both the films and photo shoots. During post-production, I led a team of designers, animators, editors, and retouchers to produce hundreds of assets for POS, PR, web, and social media, ensuring the creative vision was executed across all platforms.