I’m a highly organised, detail-obsessed self-starter with a passion for creativity and advertising. For me, brands aren’t just here to sell or provide a service – they should make a positive impact on people’s lives. That’s the kind of value I strive to create for every brand I work on.
My strengths lie in recognising great ideas, bringing out the best in my colleagues, and turning concepts into impactful work. I’m both conceptual and hands-on, with a focus on visual storytelling and design across diverse media, always keeping the end-user in mind and pushing for creative problem-solving with attention to detail.
Building strong relationships with stakeholders is crucial. I’m passionate about inspiring not just creative teams but everyone in the business to see the brand as a powerful asset. This collaborative approach builds a shared vision that drives the brand forward.
I love mentoring creatives, running inspire sessions to share trends, and championing diversity to foster fresh perspectives. I also enjoy organising team events that bring us together, energise us, and build connections.
I’m always looking for opportunities to rise above challenges and drive positive change. I’m persistent in pushing for the best creative output because I believe great work makes a real difference – not just for the brand but for the people it touches.
Key Achievements
BPme Rewards campaign: Won a DMA Award 2019 for Best Customer Journey. We created a campaign that lead to 2 million new members, 10 million transactions and 2.2x the email open rates in the first 90 days of launch.
#SCREAM4IVF Campaign: Won a Clio Health Award 2019 in Public Relations (Health & Wellness). The campaign surpassed the target of 100,000 change.org signatures which led to a debate in Parliament, 27 million impressions on social media and over 80+ mentions in broadcast and print.
CHAMPIX smoking cessation drug: Won 2 Awards in Craft at PM Society Awards 2016. A successful brand positioning that brought back the reputation of this drug and massively increased prescribing numbers.
Books I love
Dave Trot - Creative Blindness & 1+1=3 | Seth Godin - Poke the box | Phil Knight - Shoe dog | Yuval Noah Harari - Sapiens