SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
Taste, Texture, and Health: DSM Food & Beverage Repositioning
Working with the team at Publicis Langland, I led the creative execution of DSM Food & Beverage’s “Taste, Texture, and Health” campaign, driving a bold repositioning that redefined the brand’s traditional corporate identity. This project was all about pushing boundaries—taking the client on an immersive creative journey to inspire them to embrace a more daring and unique direction. Through carefully crafted presentations, I helped them visualise the execution, striking the perfect balance between food and science in a way that felt fresh, impactful, and authentic.
From concept development to stakeholder management, I oversaw every stage of the process. This included sourcing the ideal production company, providing detailed creative direction across all touchpoints—print ads, mood films, and more—and collaborating closely with the photographer, sound designer, and editor to bring the vision to life. The result was a campaign that stood out in the industry and resonated with the client’s goals.
